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News item from the International Association for the Study of Obesity

To thank consumers for their efforts, an on-pack promotion will also be launched across eleven of Cadbury's top selling products, including singles such as Cadbury Twirl, Cadbury Crunchie and Cadbury Dairy Milk (CDM), as well as the 230g CDM tablet range.

The promotion offers consumers a chance to win one of 150 cash prizes of £1,000, and music related rewards, such as headphones and music downloads .

Susan Nash, Trade Communications Manager at Kraft Foods, commented:

"With Olympic Games and Paralympic Games fever taking hold already, we are sure that Keep Team GB Pumped, Wispa Gold and Cadbury London 2012 Mascots will all be popular choices with shoppers , helping them to feel part of the excitement, really get behind the athletes."

I find it impossible to comment on this news item.  Kraft promised to keep chocolate manufacture in England but I gather they have moved it to the USA. Think of the carbon footprint of shipping by sea or air the tons of chocolate and other treats from the USA to England for the 2012 events instead of it coming from round the corner.

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Michael Crawford